BLACKPINK vs TWICE: Who Has Greater Influence? Explore their global popularity, achievements, fanbase strength, fashion impact, and full K-pop legacy in this in-depth guide.
Introduction to 3rd Gen K-Pop Dominance
The debate around BLACKPINK vs TWICE: Who Has Greater Influence? has shaped K-pop discussions for years. Both groups are powerhouses of the 3rd generation, redefining what it means to be global artists. While TWICE dominated early with unmatched domestic success and massive popularity across Asia, BLACKPINK surged as the global face of K-pop in the West. Their influence spans music, fashion, culture, digital achievements, and fan power — making this rivalry one of the most fascinating in pop music history.
BLACKPINK vs TWICE: A Brief Group Overview
BLACKPINK: The Global Trendsetters
Debuting under YG Entertainment in 2016, BLACKPINK quickly became the face of the “girl crush” concept. Their music, visuals, and performance style were crafted for global appeal. Their approach is bold, fierce, and fashion-forward.
TWICE: The Nation’s Girl Group
TWICE debuted in 2015 under JYP Entertainment, instantly winning the hearts of Korea and Japan. Their bright energy, catchy melodies, and friendly concepts made them one of the most beloved girl groups in K-pop history.
Music and Discography Impact
Both groups shaped the musical landscape — but in very different ways.
Album Sales
TWICE traditionally dominated physical sales in Korea and Japan, especially between 2016–2020. BLACKPINK eventually caught up with massive global sales powered by international fans.
Chart Performance
BLACKPINK has stronger Western chart presence, entering Billboard Hot 100 and Billboard 200 multiple times. TWICE’s Japanese chart performance remains unmatched by any K-pop girl group.
Musical Styles
- TWICE: bubblegum pop → mature pop → R&B
- BLACKPINK: hip-hop, EDM, girl crush anthems
Their strong musical identities fuel their influence.
BLACKPINK vs TWICE in Global Popularity
TWICE is Asia’s biggest girl group.
BLACKPINK is the world’s biggest girl group.
International Expansion
- TWICE: Korea + Japan + Southeast Asia
- BLACKPINK: Korea + West + Europe + Middle East
Touring Success
BLACKPINK holds the record for the highest-grossing tour by a girl group in history. TWICE’s stadium expansion is making them one of the top touring girl groups globally.
Social Media Influence and Digital Power
YouTube
BLACKPINK dominates with:
- Billions of views
- Fastest MV records
- Most subscribed music group channel
TikTok Trends
TWICE’s songs become viral challenges (TT, What is Love, Fancy), while BLACKPINK’s choreography dominates global trends.
BLACKPINK members are among the most-followed K-pop idols in the world.
Cultural Impact and Brand Value
Fashion and Luxury
BLACKPINK’s fashion influence is unmatched:
- Lisa (CELINE + BVLGARI)
- Jisoo (DIOR)
- Jennie (CHANEL)
- Rosé (Saint Laurent + Tiffany)
TWICE also hold strong luxury deals, especially Nayeon, Sana, Tzuyu, and Mina.
Brand Endorsements
TWICE leads in Asia’s advertisement market, while BLACKPINK leads global luxury brands.
Trendsetting
- BLACKPINK sets global fashion, beauty, and lifestyle trends.
- TWICE sets cultural, music challenge, and dance trends.

Awards and Achievements
Both groups are heavily decorated.
TWICE
- Multiple Daesangs
- Longest-running girl group chart hits in Korea
- Japan’s most awarded K-pop girl group
BLACKPINK
- MTV VMAs, EMAs
- Guinness World Records
- Billboard achievements
Fanbase Strength and Longevity
BLINK (BLACKPINK fans)
Global digital power + Western reach.
ONCE (TWICE fans)
Strongest fandom in Asia with enormous album-buying and streaming power.
Influence on the K-pop Industry and New Generations
Both groups shaped 3rd gen K-pop and continue influencing 4th and even 5th generation girl groups. Their impact isn’t just measurable through charts and sales — it’s visible in concepts, music trends, choreography styles, and global marketing approaches.
TWICE’s Industry Influence
TWICE set the blueprint for:
- bright, catchy melodies
- easy-to-follow but iconic choreography
- Korean + Japanese dual-market strategies
- “killing point” hooks in songs
Groups like IVE, Kep1er, NMIXX, and STAYC follow TWICE’s influence in combining addictive choruses with fun, youthful concepts.
TWICE also revived the popularity of cute and fresh concepts, which had faded before their debut.
BLACKPINK’s Industry Influence
BLACKPINK shaped the modern:
- girl crush trend
- high-fashion + music marketing model
- Western collaboration culture
- performance-heavy choreography style
- minimalist but powerful sound (bass-heavy anthems)
Groups like aespa, LE SSERAFIM, ITZY, and XG clearly draw from BLACKPINK’s fierce, performance-driven aesthetic.
BLACKPINK inspired K-pop to think globally, while TWICE strengthened the foundation that new girl groups stand on.

Visual, Performance, and Concept Comparison
TWICE’s Visual and Concept Identity
TWICE’s visuals are famously bright, friendly, warm, and comforting. Their styling leans toward:
- colorful palettes
- soft glam
- elegant stage looks
- cheerful concepts that highlight group unity
Their performances are known for:
- clean formations
- synchronized group movement
- iconic point choreographies
TWICE remains the queen of stage charisma and fan-friendly performance energy.
BLACKPINK’s Visual and Concept Identity
BLACKPINK built a signature edgy, chic, and world-class visual identity. Their concepts include:
- girl crush
- luxury fashion
- fierce elegance
- cyber-black styling
Their performances highlight:
- strong stage presence
- individual charisma
- dynamic choreography
- camera awareness
BLACKPINK leans into model-like visuals, creating a global fashion influence no other girl group rivals.

Vocal, Dance, and Rap Analysis
Vocals
- TWICE has consistent vocal layers and harmonies. Jihyo and Nayeon lead with strong belts. Their vocal color fits bubbly and emotional genres.
- BLACKPINK’s Rosé and Jisoo create a unique vocal texture, offering husky tones and emotional expressiveness.
Dance
- TWICE is known for synchronization and cleanliness.
- BLACKPINK is known for bold, sharp, performance-heavy choreography.
Rap
- BLACKPINK dominates rap in girl groups.
- Lisa and Jennie = world-class rap tone + stage charisma.
- TWICE has Dahyun and Chaeyoung, who bring playful, youthful rap verses.
Market Influence in Asia
Korea
- TWICE is one of South Korea’s top girl groups in history.
- BLACKPINK is massive but leans more global than domestic.
Japan
- TWICE absolutely dominates Japan, becoming one of the highest-selling K-pop girl groups in the country’s history.
Southeast Asia
Both groups are extremely popular, but BLACKPINK holds a slight global edge due to international visibility.
Market Influence in the West
United States
BLACKPINK has:
- Coachella appearances
- Major US radio play
- Billboard charting dominance
- Western brand deals
TWICE is rapidly growing with:
- US stadium tours
- Billboard 200 chart entries
- Expanding American fanbase
Still, BLACKPINK leads the Western market.
Europe
BLACKPINK is the most recognized girl group in Europe, especially in fashion, touring, and charting.

Criticisms and Challenges Faced by Both Groups
TWICE’s Challenges
- Vocal criticism in early years
- Overworked schedules
- Multiple comebacks leading to exhaustion
- Pressure to evolve concepts
BLACKPINK’s Challenges
- Long hiatuses
- Sparse discography
- Delayed comebacks
- Debates about limited music releases
Both groups overcame these challenges with growth, maturity, and professionalism.
Future Outlook and Predictions
TWICE’s Future
With long-term contracts renewed, TWICE is set to:
- Expand their global touring presence
- Release more English tracks
- Maintain strong Japanese dominance
- Embrace mature concepts
BLACKPINK’s Future
Following new contract directions, the members are focusing on:
- Solo activities
- Fashion leadership
- Select group activities
- Expanding global influence
Both groups will remain industry giants for years to come.
FAQ About BLACKPINK vs TWICE: Who Has Greater Influence?
1. Which group has the bigger global impact — BLACKPINK or TWICE?
BLACKPINK holds the stronger worldwide impact thanks to fashion influence, Western market reach, and digital global dominance. TWICE leads in Asia.
2. Who sells more albums?
TWICE traditionally sells more albums physically, especially in Japan and Korea.
3. Which group is more popular in the West?
BLACKPINK — due to Coachella, high-profile collaborations, and massive social media presence.
4. Who has the larger fandom?
Both fandoms are huge, but BLINKs lean global while ONCEs are strongest in Asia.
5. Which group has more awards?
TWICE leads in domestic Korean awards. BLACKPINK leads in international MTV/EMA/Billboard recognitions.
6. Who is more influential in fashion?
BLACKPINK — each member is an ambassador for major luxury brands.
Conclusion – BLACKPINK vs TWICE: Who Has Greater Influence?
The debate surrounding BLACKPINK vs TWICE: Who Has Greater Influence? doesn’t have one simple answer — because both groups rule different parts of the world in different ways. TWICE shaped the foundations of modern K-pop, dominated Asia, and created a refreshing, joyful identity that made them the Nation’s Girl Group. They built an empire through consistent comebacks, flawless performances, and loyal fan engagement.
BLACKPINK, meanwhile, changed global expectations of what a K-pop girl group could be. Their influence crosses music, fashion, and global culture. They redefined girl crush concepts, became fashion icons, and opened doors to Western markets like no other girl group before them.
So who truly has greater influence?
The answer depends on how you measure influence:
🏆 Asia, album power, cultural presence → TWICE
🏆 Global appeal, fashion, digital impact → BLACKPINK
Together, they shaped the modern era of K-pop and set the stage for the generations that follow. Their legacies are different — but equally powerful.
Also Read : NewJeans vs IVE vs LE SSERAFIM: The Ultimate 4th Gen Battle for the K-Pop Crown




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